Our history

Stage of Import food agency:
As an import agent, PINLIVE has introduced a large number of local well-known food brands from Germany, Spain, Italy and other countries. At the same time, PINLIVE has become one of the largest imported food suppliers of major domestic KA stores.
The company was initially established in Xiamen in 1995; the company moved head-office to Beijing in 1996; In 1997, the main body of the current listed company, Shanghai Company, was established; In 2010, the headquarter was moved from Beijing to Shanghai.
In 2000, MUELOLIVA olive oil was introduced; Gullon health biscuits was distributed in 2005; we started agency model for German beer in 2010; the agency sales of imported milk began in 2008;
Become an excellent supplier for the Beijing Olympic Games in 2008;
In 2010, PINLIVE became the official partner of the Spanish Pavilion at the Shanghai World Expo.

Stage of Private brand development:
At this stage, PINLIVE began to create its own brand in the main categories of the original agent. With the help of the supply chain and sales capacity advantages accumulated in the past, the private brand developed rapidly. In the meantime, PINLIVE gradually stopped selling the agent brands.
Weidendorf brand was founded in 2012; Würenbacher was funded in 2013.
Become a sponsor of La Liga in 2015; In 2017, Würenbacher sponsored Dortmund Football Club in the Bundesliga;
In 2020, PINLIVE Songjiang park was put into use;
In September 2020, we successfully landed on the Shenzhen GEM, became the first stock of imported food.

Stage of own products and supply chain:
In order to developing more competitive products and optimizing the supply chain, PINLIVE started investing in the upstream supply chain from the asset light model.
In 2021, a joint venture factory was established with HOCHWALD. PINLIVE has also started to invest in upstream production and R&D in China and other countries successively.